User Experience Matters
Remember several years ago, when practically all website visitors were accessing your website from a desktop PC?
Not any more! Smartphones and tablets have changed everything.
Today, more users are relying on mobile web browsers to find information than ever before. Of course, you can continue to force your website visitors to pinch-zoom-side-scroll-swipe-swipe-swipe to find your content? Is there a better way to treat them? Yes there is! You can accomplish the goals of your website and provide your visitors with an optimal experience navigating your site by using a responsive theme.
What is a responsive theme?
A responsive theme (like the one used for this website), is an approach to web development that allows a website to break itself down smoothly across multiple monitor sizes, screen resolutions, and platforms, be it a computer, tablet or mobile device.
A responsive theme allows the website developer to create a site that is optimized for each platform, whether it be a PC, a tablet, or a smartphone. A responsive theme optimizes navigation, readability and load time.
In recent months we’ve seen a trend towards theme designers developing more and more responsive WordPress themes. As mobile website traffic continues to grow, and rest assured it most certainly will, website owners will be under more and more pressure to make sure their sites are optimized for any device. It’s absolutely critical if you want to remain competitive.
Installing a responsive theme on your WordPress website is one of the easiest ways to make sure that your site looks good on desktops and across mobile devices. Give your website visitors an easy and pleasant experience if you want them to continue accessing your website.
Try resizing your browser (if you are viewing this site on a desktop PC), and you will see that the layout of the page shifts depending on the size of the screen. The layout changes depending on the width of your browser. Responsive themes, such as the one we are using on this website, allow the site to be viewed on various devices without the need for additional themes or resizing by the user.
It looks great on any resolution on desktop and mobile devices such as iPad, iPhone, Android, and Blackberry.